In 2024, the village of Urych achieved international acclaim by being named one of the “Best Tourism Villages” by the UN World Tourism Organization (UN Tourism). This marks a historic first for Ukraine – an achievement made possible primarily through the initiative and dedicated efforts of the Tustan Reserve team. For this small Carpathian village with a rich history, this is more than just an honorary distinction; it is a validation of our chosen path of development.

Years of dedicated work by the Reserve’s staff, a focus on heritage-based tourism, the creation of authentic experiences, and the ability to seamlessly blend history with modern approaches have established Urych as a global example.

The Tustan Reserve has become a catalyst for positive change: from preserving the unique medieval rock fortress to developing a high-quality tourism product that honors nature, culture, and local identity. Thanks to this systematic approach, Urych is recognized today not merely as a place with a past, but as a village with a promising future.

This recognition by UN Tourism is a shared victory for the Reserve team, the local community, and everyone who works daily to ensure that Tustan and Urych remain a space of living history, responsible tourism, and inspiration.